Creative Direction / Dog Day Design
Dog Day Design make innovative dog toys. They are a startup founded by Irish product designers. I worked with them to tell their story.
Their new products challenge and reward curious dogs; clicking apart to reveal treats inside. Creative direction across the brand covering packaging, copy, naming and imagery.
Positioned the company as design-led and innovative while keeping the sense of fun and energy that comes with owning a dog.
The team made more than 50 prototypes using 3D printing to get their first product, 'The Original' right. We wanted to reflect this determination and high tech approach in the brand.
Dogs want to hunt and work for their food, Our toys work with these instincts, rewarding determined chewers with treats.
The unique selling posint is longer lasting fun. Currently develping short videos to ephiasie thi fuature.
Within 6 months of launch the toys have been picked up by major distributor and featured online and on Irish radio and tv..
Dogs want to hunt and work for their food, Our toys work with this instinct, rewarding determined chewers who find their way to the treats inside.