BIC SERIES
In 2004 BIC announced they had sold over 100 billion BIC Cristal biros..
A tribute to Lazlo Biro aims to give credit to the inventor of the biro whilst acknowledging Marcel Bich's role as the business man who saw its potential and sold it to the world.
Medium-Fine BIC plays with the system of using colour and transparency to denote the ball diameter and so writing properties. (Medium: Transparent barrel, 1mm ball, Fine: Pantone 1235C yellow, 0.7mm ball)
